Top angling store launches mobile phone app with record-breaking results.


One of the country’s biggest tackle stores has become the first ever to embrace the world of mobile applications.

Fosters of Birmingham has launched the first ever tackle shop ‘app’, as part of the company’s digital campaign, which includes a huge website and active Facebook and Twitter feeds.

Completely free to download, the new app gives anglers a full brochure and online purchasing at their fingertips on both iPhone and Android mobile phones.

Already the new technology has helped the midlands mega store have a superb start to 2012 with record-breaking sales figures for January, with store bosses describing the work they are putting into new digital technology as ‘essential for the future of their business.’


To download your Foster of Birmingham app for free, visit the store’s website here.