Well respected carp ace confirms as consultant for bait firm.

High-profile carp angler Jim Shelley has joined bait firm Sticky as part of the company's consultancy team.

As well as being involved in promoting the Sticky brand, Jim will also help develop the company's bait range and is a signing that Sticky's marketing and media man, Adam Snowden is delighted about.

“Jim is well known as one of the most prolific big-carp catchers around. His record for catching truly huge carp has been second to none over the last few years. Having spoken to Jim at length it is clear to see how dedicated he is to what he does and we at Sticky are delighted to have him on board. With an extensive knowledge of bait Jim is a welcome addition to our already established team of bait buffs and he understands what big carp require from a bait. Everyone at Sticky is looking forward to a long and prosperous future working with Jim.”


Speaking about his new position, Jim said: “Anyone with their ear to the ground can't have failed to notice what an impact Sticky is having on the carp scene at the moment. Its innovative products have been tearing some very difficult waters apart. I'm really excited about the future.”

Jim had an incredible result the very first time he used bait from the Sticky range, bagging a 46lb-plus mirror known as The Dink from a notoriously hard, 100-acre-plus southern pit, literally within a few hours of casting out. This was a fish Jim had been after for some time and the full story of the capture can be seen in TC's sister title Avanced Carp Fishing's December issue on sale November 14.