Revered carper latest big name signing for growing tackle group.

Legendary carp angler Terry Hearn has joined tackle firm ACE (Advanced Carp Equipment).

Widely regarded as one of the best and most influential carp anglers the country has ever produced, Terry makes the move to ACE to work alongside the company’s Product Development Director and top carper Max Cottis, with plans for the pair to develop a raft of new, innovative tackle which they state they will only launch 'if they are happy to use for their own fishing'.

Hearn is the latest signing to the fast-growing umbrella company, which includes such brands as Dynamite Baits, ACE, Shimano, Normark, Rapala and Sufix. Other recent names to have joined the group including top predator angler Mick Brown and carp angler Iain Macmillan

"ACE has already built up a reputation for its range of top quality, innovative products, but after meeting with Max I realised that the ACE story hadn't really started yet, with some serious plans for the future promising to make ACE the brand of choice for carp anglers worldwide,” said Terry.

"I never settle for second best with my carp fishing, and I know that when it comes to product development, Max feels exactly the same. If a product can be improved upon then we'll do it - simple! Max's plans for ACE are extremely exciting with a massive programme of New Product Launches planned for the coming months. From my first meeting with Max I knew that I had to be involved.”