Global company Zebco, who’s brands include huge angling tackle manufacturer Browning, has today confirmed it’s purchase of Preston Innovations, the parent company of growing carp brand Avid.


The terms of the deal have not been confirmed but sources believe that the figure could be as high as £18million.

What the purchase will mean for the carp brand itself, which has taken the UK and European market by storm in the last couple of years, is not yet known.

Avid, which boasts Ian Russell among its front-line angler team, will continue to trade and develop products as Zebco plans for the future of this and its other carp brand, Radical.

Fir us anglers there will be no effect and Avid’s products will still be available through its network of retailers, and more new and exciting product is due for launch in the next few weeks and months. We’ve seen some of this at the recent press launch and lots of it is well worth checking out

Marc Coulson, group editor
DHP Carp Titles