Creator, David Bailey explained: "Stinky Stuff has been two years in the making, with many hours spent in a laboratory and hundreds of trials on the bank across different fisheries in the UK. The result has been the development of a bait additive that stimulates fish to feed.
"Uniquely, the same formula is just as effective whether targetting match-sized fish, specimen fish or sea fish. We have used anglers from all genres of fishing from coarse to specimen, game and sea angling. We have used pleasure anglers and top match anglers, even England Internationals.
"The specimen hunters have been really positive in their feedback and the sea anglers have been very excited on the difference this product has made to their fishing, particually putting down big scent trails on venues such as the Bristol Channel.
"Our intention is not to ram the scientific approach down anyone's throat, however, we are proud of what we have achieved – and videos like this prove our point even further!"
For more information on the science behind the product, or to read testimonials of anglers who have used it to good effect, check out the website: www.stinkystuff.co.uk