Lone Angler promote brand to thousands through Premiership sponsorship
Angler is pleased to announce what they believe to be a first in
fishing by way of advertising the brand through a live game of
By using the high impact LED pitch side
advertising display system, Lone Angler was highlighted during the Stoke
v Tottenham live game on Sunday 12th May which was broadcast to between
750,000 – 1,000,000 Sky Sports viewers. This match was also seen by a
further audience, of approximately 4,000,000 viewers, on the BBC’s
subsequent Match of the Day highlights that evening.
The match has also been syndicated across the planet to millions more viewers in a host of different countries.
Angler CEO, Mike O’Neill, stated; “Having access to such an incredible
advertising tool shows both the retailer and consumer that the brand is
something to be taken very seriously. We’re very proud of the brand and
the fact that we’re ‘Made in Britain’ and being able to access such a
huge potential customer base is obviously a great asset.”
response to the advertising is already bearing fruit and has been seen
and commented on from far and wide, even from anglers in Vietnam! The
response on Facebook and Twitter has been nothing short of incredible.
Angler Operations Director, Simon Pomeroy, stated; “It was a proud
moment for all of us when we saw the brand highlighted in such a unique
fashion. The response has been fantastic and our stockists, especially
of Trefor West’s Sausage Sizzle bait range, will certainly benefit. We
are now looking at using this asset on a regular basis as we push our